Targeting gaps in the food supply Chain

Agricultural production is only the first step in moving the world’s food from farm to fork, according to Nourishing the Planet, a project of the Worldwatch Institute. The other links in the food chain: harvesting, packaging, storing, transporting, marketing, and selling ensure that food actually reaches consumers. Inefficiencies in these activities, rather than just low yields or poor farming techniques, are often to blame for food shortages and low prices for growers. For instance, In Uganda, the organization Technoserve works with farmers to improve market conditions for sales of bananas. Technoserve helps individuals form business groups that receive technical advice and enter into sales collectively. Such coordinating businesses can decrease transaction costs, and helps farmers to market their crops. Read more here.
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